Black Sheep Project

The kulturspace team was commissioned to help BSP rejuvenate their brand with a youthful and fresh identity that would appeal to both millennials and non-millennials. The all-encompassing project included designing and building a user-friendly and easy to navigate website, developing a brand strategy and style guide, collateral design materials, social media kit, and producing a series of brand videos, amongst others.

About the Client

The Black Sheep Project is a nonprofit organization offering information and support for three specific groups of audiences: a) individuals affected by Borderline Disorder (BD), b) their friends and families, and c) clinical professionals working with BD sufferers. Their mission is simple: to dramatically increase awareness, erase stigmas and enhance access to effective clinical practices and research.

Branding Design & Strategy

The comprehensive project scope involved creating a completely new brand identity and strategy from the ground up.

We started by taking the client’s existing sheep logo and transformed it using thoughtfully developed color palettes, complementary typography pairings, and subtle design elements to convey the supportive, calming and friendly vibes for personal engagement with each specific audience group.

The color palette of orange, grapefruit and blue seeks to uplift and stimulate (orange), revitalise and promote new perspectives (grapefruit), and soothe while inducing trust (blue). When applied with the selected typography pairing and the cloud design elements on the website and marketing collaterals, the overall result is a clear message of hope, support and approachability.

Applying a consistent approach throughout the entire process, the kulturspace team worked closely with the client to produce a complete range of marketing and design collaterals, brand style guide, social media kit, and a visual language and photography style guide, all based on the overriding brand strategy we’d created specially for BSP’s needs.

Video Production

The second part of the project entailed managing the production of a series of 12 brand videos to convey the message of a welcoming, inclusive community looking to help and support each audience group with their specific needs. We were tasked with identifying suitable video presenters who would most appeal to each audience group, as well as directing and producing all the videos.

Web Design & Development

For the web design and development segment of the project, the team designed and built the site completely from scratch, incorporating required customisations using HTML, CSS and JavaScript. We also took care of all graphic design elements and image curation for a consistent look and feel based on the new brand identity we had created.