Ritter Sport

For this project, Cindy Beuhlah and Justin Merino teamed together to design an advent calendar that remains true to the modern and independently positioned brand of Ritter Sport via jovoto. The proposition is to serve as an alternative for everyone who has had enough of the “imposed festive harmony” at this time of year and the chintzy, overly festive Christmas products currently being offered.

Advent calender design proposal for Ritter Sport.

Transport yourself back to Christmas night but this time as the grown up child. Santa now comes not by surprise but as a fond memory from Christmas past. Perfect and handsome advent calendar for your friends, colleagues and family. Grandma will be so happy to display, no childish icons here.

The magical essence of Christmas night for the child inside every adult. We are hoping to convey a story of home, evoking memories of Christmas past. The challenge we faced was to combine a nocturnal & joyful theme. Often times Christmas products are designed in an over playful way, most times with a juvenile theme. The goal here was to provide a keepsake for the adults, something that can displayed at home, in the office & well received by your adult friends, colleagues & family.